About Us


ASJ Products is a woman-owned small business focused on delivering dependable products, practical education, and responsive customer service.

Our mission is simple: help customers extend the life and performance of their equipment while reducing maintenance costs, downtime, and unnecessary repairs.

Preventive Maintenance First

We believe the best way to protect equipment is to address problems before they lead to failure.

ASJ Products sources trusted Primrose products from a manufacturer with more than 105 years of industry experience. Many of these products feature oil-soluble Moly-D technology, which is designed to remain evenly distributed rather than settling like some powdered additives.

This helps support consistent protection across a wide range of industrial, agricultural, transportation, marine, and recreational applications.

Fuel Performance and Protection

Our fuel additives are designed to support cleaner, more reliable fuel systems by improving areas such as:

  • Cetane performance
  • Fuel lubricity
  • Fuel stability
  • Injector cleanliness
  • Storage life
  • Combustion quality
  • Cold-weather performance

The right treatment can help reduce fuel-related downtime, extend filter life, and keep equipment operating more efficiently.

Customer-Focused Support

Since launching in early 2021, ASJ Products has helped customers find practical solutions for extending equipment service life, improving reliability, and reducing downtime.

We understand that every application is different. Equipment type, operating conditions, fuel quality, temperature, maintenance history, and workload can all affect which product is the best fit.

That is why we focus on helping customers understand their options instead of simply recommending the same product for every situation.

Our Commitment

We stand behind the products we offer and the service we provide.

Whether you are managing a single piece of equipment, a commercial fleet, an agricultural operation, or an industrial facility, our team is here to help you identify the right solution for your needs.

Use our Contact or Request a Quote page to tell us about your equipment, application, or current maintenance concern. You can also email us at sales@asjproducts.com, and a member of the ASJ Products team will follow up with helpful guidance.